Welcome. Under Projects, you will find design work organized by company, with examples that showcase multi-faceted campaigns. You will also find individual projects that focus on specific marketing objectives. From retail to technology, scroll below for a quick snapshot of the range of my skills or visit the contact page to schedule a call, and we can pick up where you leave off.
Enjoy
Westfield APP 2.0 Launch
CONSUMERS
PRODUCT LAUNCH
Taking an Omni-channel approach to goods and services, whether B2C, B2B or CPG - I'm focused on enabling solutions that help people interact in simple, more enjoyable ways.
NPR Affiliate Station Brand Identity
Private label linens for Williams-Sonoma
Michae Graves Product Launch at Target
Favicon for Lands' End
Online fashion event for Fall assortment.
Isaac Mizrahi Online Trunk show
Isaac Mizrahi PR Event take-away
WESTFIELD STYLE BLOG
SPRING FASHION
In order to meet the goal of being recognized as a legitimate fashion authority, Westfield had to address their absence online. The Westfield Style Blog was introduced to replace the existing fashion magazine and won immediate praise from WWD.
BEHAVIORAL ANALYTICS
BRAND REFRESH
Bringing a new look to an already trusted B2C brand in the Customer Engagement Automation space, in time for the 2017 Growth Hackers conference that the company was sponsoring.
BEFORE & AFTER
THE REINDEER PROJECT
WESTFIELD CENTURY CITY
A Holiday charitable fundraising event supporting arts education for children. Featuring contributions from several cutting-edge Los Angeles artists. The finished pieces were displayed in-center as an open-air gallery, then auctioned off.
GLOBAL BAZAAR
TARGET TREND RUN
This product assortment, featured in the Target Annual Report, stole market share from "Cost Plus World Market" and caused them to track me down and hire me as a consultant.
“One’s destination is never a place, but a new way of seeing things.”
- Henry Miller
GLOBAL BAZAAR
ANNUAL REFRESH
A look at the ongoing evolution of the "Global Bazaar" run of seasonal trend merchandise from around the globe. Made exclusively for Target.
THE "W" EXPERIENCE AT LAX
TOM BRADLEY INTERNATIONAL TERMINAL
The marketing campaign for the LAX Grand Opening Gala night encompassed everything from printed collateral to broadcast content, including footage for the screens inside the terminal. The project was showcased in a book:"The W Experience" for the ICSC developers conference held in Las Vegas each year as well.
LAX GALA
TOM BRADLEY TERMINAL
Your Gala invitation included both a "ticket" and a passport that would lead you to several "Cultural destination stations" inside the terminal.
There you would be served signature cocktails and Hors d'oeuvres, have your Gala passport stamped and receive a matching postcard, and take home gift.
Brand guideline pattern styles by Terminal: 1, 6 and 2.
LAX BRAND GUIDELINES
TOM BRADLEY TERMINAL
Beginning with the opening night festivities we added proprietary branding to Westfield's presence inside the Tom Bradley International Terminal.
Now, for the first time you would see a fully branded, and curated retail experience in an Airport setting, bringing the in-center "W" experience to life.
The "W" Experience - LAX shopping bag, Grand opening invitation, Digital directory, and branded coffee cup.
"The "W" Experience Hardcover book - LAX Spread.
"PINTEREST UNPLUGGED"
OMNI-CHANNEL CAMPAIGN
As part of overarching campaign strategy, we added some "WOW Factor" to the grand-opening events at Westfield University Town Center in San Diego with the first real-life free-standing Pinterest board in the world. (The red pin was stolen three times!)
"CORAZON"
UNDER THE DOME
To drive traffic to an underutilized space at Westfield San Francisco Center, I partnered with Obscura Digital and the in-center team to design a custom light show of San Francisco's musical history.
B2C TRAVEL PROGRAM
SAN FRANCISCO CENTER
A brand refresh of the travel campaign for the City of San Francisco and the "POW" Travel Conference. The goal: develop a customized tourism experience to increase foot traffic in-center and reinforce the Bay Area as a premier tourist destination.
