CASE STUDY
Wants/Needs
OMNI-CHANNEL CAMPAIGN
In an effort to elevate the overall look and feel of their home and domestics divisions, I was recruited to join Target from Williams-Sonoma. I was entrusted with leading the campaign work for designer product launches as well as Target brand campaigns.
THE CHALLENGE
Encourage sales in trend run merchandise while shoppers are meeting their everyday needs.
THE RESULT
You want a new set of winter accessories, you need toilet paper. You want the athletic-wear, you need a wine opener, you want the Slinky, you need jeans, And so it goes as you navigate the aisles at Target. Want it! Need it! Got it!
Outdoor Billboards & Broadcast TV
CASE STUDY
MICHAEL GRAVES
WEBSITE LAUNCH
It was a great honor working with Mr. Graves and team promoting several seasons of his designs and the supporting website.
Editorial, Direct mail announcement of Website launch - Gift card and holder
full aisle assortment SCHEMATIC of merchandise in store
"While upholding our high creative standards and driving consistent quality, she manages to find opportunities for savings and efficiencies on just about every project."
- MICHAEL FRANCIS, DREAMWORKS
PR Event Take-away: Deck of cards showcasing the line of products and Magazine Spread.
CASE STUDY
ISAAC MIZRAHI
HOME TAKEOVER
It was an incredible experience working with Isaac Mizrahi. He is everything you hope a celebrity partner will be; humble, charming, cooperative, an absolute gem to work with.
FALL TRUNK SHOW ONLINE
in-app initiative
Point of Purchase Displays
In-store product assortment for the Home and Bath divisions.
SPRING SEASONAL MERCHANDISE
