Kala Campbell

PROJECT

Brand Identity Redesign

MARKETING COLLATERAL

The WOSU redesign was an incredible opportunity to affect every aspect of a brand's presence from the overarching identity collateral, to the marketing materials, to the roll-out of the creative to all divisions including radio, television and digital.

This National Public Radio Station is embedded on the campus of The Ohio State University, so partnerships with other PBS affiliates were common and required clear brand guidelines to ensure consistent co-branding as well.

"We really needed a fresh face and a new approach to our marketing efforts, Kala helped us take it to the next level"

- Doug PARTUSCH  

Director of Development

University Libraries at Ohio University

WOSU PUBLIC MEDIA

DIRECTOR OF MARKETING

January 2005 – July 2007

Columbus, OH

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