BEFORE & AFTER

CASE STUDY

Brand Identity redesign

FROM PRIVATE EQUITY TO PUBLIC OFFERING

This project was an interesting one to say the least! The business began as a privately owned company and was then taken on as a turn-around project by a former Limited brands team with the intent of taking it public.

Unfortunately the momentum was short-lived and they declared chapter 11 just over a year later. I was in graduate school at this time so it in essence became a live case study. It was an incredible learning experience as I earned my M.B.A. in Business and Marketing Strategy.