CASE STUDY
Kissmetrics Brand Refresh
THE CHALLENGE:
Kick-start brand strategy discussions for this leader in the (CEA) Customer Engagement Automation space. Prepare to "unveil" the new look & feel at a sponsored conference: Growth Hackers 2017.
THE APPROACH:
Working directly with the CEO to assimilate agency findings to date, I partnered with sales, marketing, design and engineering and led an accelerated brand sprint to get a clear sense of what was and wasn't working.
BEFORE AND AFTER
I then took a deeper dive, moderating qualitative research efforts by conducting a series of one-on-one interviews to validate industry perception and let those insights inform final strategy.
KEY SKILLS:
- Project Management
- Creative Direction
- Brand Strategy
- Design for A/B Banner Ad testing
BRAND PALETTE:
THE RESULTS:
Kissmetrics needed a skilled facilitator to reinvigorate efforts between teams. I stepped in to manage conversations, line up the necessary resources and get everyone on the same page.
I was able to deliver fresh insights to senior leadership, eliminate any doubt on industry perception and accelerate decision making at the highest levels. Designer Erin Pinkley enabled Kissmetrics to put a fresh brand identity forward, and we delivered on time for Growth Hackers 2017.
ICONOGRAPHY:
"Kala knows when to lean in and when to listen. She was able to jump in and "get it" fast, work with the team efficiently and give us the solution we were looking for."
- PAUL O'LEARY, CTO KISSMETRICS
