PROJECT
Seasonal Foods Programs
HOLIDAY FOODS - MULTI MILLION DOLLAR LAUNCH
Williams-Sonoma Grande Cuisine seasonal food programs are refreshed every year and include extensive packaging engineering and design work. Aesthetic quality is held to the highest standards and packaging solutions are produced around the world.
HOLIDAY & valentines day
Two major holidays where classic cookie tins became a big part of the packaging design initiative. On several occasions vintage shapes and molds were employed to create a distinct look and feel. We also designed full wrap candy boxes to elevate hostess gifts.
PROJECT
Assortments designed to tell a story
FATHER'S DAY OUTDOOR GRILLING
EASTER & SPRING SEASON
Assorted Spring & Easter product development for table settings.
ELEGANT BRUNCH - PRIVATE LABEL QUICK BREADS & INGREDIENTS
CAMPAIGN
El Paso Chile Co. Exclusive
DESIGNED IN PARTNERSHIP WITH LOUISE FILLI
This line of drink mixes was introduced at Williams-Sonoma, in concert with a summer line of glassware.
PROJECT
Letterpress Hang Tags
SEASONAL
This selection of hang tags were crafted by hand, in Berkeley, CA., by master letterpress printer Julie Holcomb.
They provide a cost effective alternative, adding a high level of perceived value, cache and whimsy. This in turn enables a quick entry into the market.
CAMPAIGN
Williams-Sonoma Essentials
COOKBOOK SERIES
Published as a collection by specialty, these books allow you to develop a foundation of reliable culinary skills.
WILLIAMS-SONOMA, INC.
SR. PRODUCT DEVELOPMENT MGR.
July 1995 - September 2002
San Francisco, CA